Sharaf DG, the UAE's largest one-stop electronics retailer, has embarked on an ambitious expansion strategy in the GCC by opening its first store outside the UAE in the iconic Bahrain City Centre Mall, the largest shopping mall in the Kingdom.
The 50,000 square foot Sharaf DG outlet is located on the second level of Bahrain City Centre and marks Sharaf DG's venture into other Middle East markets.
The Bahrain store launch follows the recent opening of the Sharaf DG outlet in Dubai Mall and adds to Sharaf DG's family of existing stores in Ibn Batuta Mall, Deira City Centre and Times Square Mall. To commemorate the opening, the store in Bahrain will have attractive price offers and promotions on a wide range of electronics, home appliances, IT products and other gadgets.
Bahrain is one of the most popular tourist destinations in the Middle East with over two million tourists a year thanks to the awareness about the country's rich heritage and governments efforts in developing large-scale tourism projects and world class events like the Bahrain Grand Prix.
Figures released by the World Travel Council recently show that Bahrain's tourism revenue is expected to reach $10bn by 2017.
Mr Nilesh Khalko, CEO, Sharaf DG, commented on the store opening:
'We have great confidence in the thriving economy of Bahrain. There exists a certain freedom in Bahrain, which attracts especially female shoppers and expats from other Gulf States. This, coupled with a steady stream of international business visitors, tourists and, increasingly, motor sports fans, means that malls are invariably packed with shoppers. All these factors played a role in influencing our decision to open our first store outside the UAE in Bahrain. We are planning to open around 25 stores in the GCC over the next few years.'
The one-stop shop in Bahrain City Centre will follow the big-box format of the existing Sharaf DG stores where customers can find the widest range of brands in the region across categories like consumer electronics, home entertainment, IT, telecom and photography. This, in addition to getting sound advice, outstanding customer service and attractive prices.
Sharaf DG is changing the face of electronics retail in the region. It has launched several innovative schemes including the 100% Consumer Finance Scheme and a 'Free tech check-up' service from DG Help, where customers can call a special toll free number for a free check up of their PCs, laptops, wireless connections or home theatre systems. It's long-standing promise to customers 'If you don't find it at Sharaf DG, you get it free' and 'Lowest Price Guarantee' which assures customers that the prices of all products sold at Sharaf DG are the same when compared with any other other hypermarkets and retail stores located in malls, have contributed to making Sharaf DG UAE's leading one-stop electronic destination.